Yesterday Apple announced their third quarter earnings for fiscal year 2012 and the technology giant once again posted staggering returns. The transformation of Apple over the past decade has been both unprecedented and well documented with the creation of the Apple Retail Stores playing a large role.
When Steve Jobs returned to Apple in 1997, he aimed to improve sales of Macs by improving their retail presentation. Dissatisfied with the experience consumers were receiving at most big box electronics stores, Jobs decide to solve the problem by taking matters into his own hands. On May 19th, 2001 in Tysons Corner, Virginia Apple opened their first Apple Retail Store, and by creating a unique environment specifically tailored to Apple’s customers he solved his sales problem and reinvented retail in the process. Today over 1 billion people have visited one of Apple’s 373 stores in 13 countries on 4 continents.