About two weeks ago, Tommy Bahama opened up a 13,000 SF, three-level store and restaurant on 45th Street and Fifth Avenue. Everything about this location is very New York City-specific. The design, music, mannequins and all else related to the store reflect this Manhattan location and looks to attract a certain demographic to the island-inspired brand. Rob Goldberg, senior VP of marketing for the Tommy Bahama Group explained, “We want the customer to feel like this is an urban resort. We want this to feel like a little oasis. We want people to forget the hustle and bustle of Manhattan and come in here and chill out. It feels somewhat insulated and every detail we selected we put through the lens of ‘Is it relaxing?’”
There are several different unique design features that enhance this Tommy Bahama store. The store includes wooden shutters that were constructed from the Coney Island boardwalk. Everything in the store is custom made, “nothing off the shelf”. There are three ways to enter the store- two on Fifth Avenue, and one on 45th Street.