Supermarket chain Aldi has announced plans to invest $3 billion in opening 650 new stores in the U.S. in the next five years, as well as building a regional headquarters and a distribution center in Monero Valley, California. The grocer is implementing an aggressive growth strategy that will include its first step into the Golden State as it increases its total number of U.S. stores to almost 2,000.
“At Aldi, we believe that great quality can be affordable, and we are eager to bring the Aldi difference to new markets like Southern California,” said Jason Hart, Aldi’s president, in a statement. Additionally, Mr. Hart said Aldi has updated its store design “to be brighter and more welcoming than ever before” while continuing to upgrade its healthy food options.
As most of its U.S. stores are on the East Coast or in the Midwest, Germany-based Aldi recently both entered new markets such as Houston and expanded its presence in competitive markets like South Florida and New York City. Part of the new strategy will include ramping up the average number of new stores annually from 80 to 130.